For those of you who don’t know Jeff, he is an expert who has made millions of dollars with Direct Emotional Response Marketing and is one of the best known and most successful direct marketers. If you are not already familiar with the term, Direct Emotional Response Marketing is the difference between a press release that puts the reader to sleep and one that grabs the reader’s attention by the throat and moves them to act – in a positive way.

If you want some of the secrets to navigate through the marketing maze and discover why some of the marketing theory that is being taught in college just doesn’t work, then you need to listen to this interview between Dave and Jeff Paul.

This free content is guaranteed to shift your perspective on how to make your marketing sizzle.  Here’s the interview… have fun! And please let us know what you think.