Portfolio

Integrated Marketing

In our portfolio, you will see samples of websites we’ve created and logos we’ve designed, etc.  But viewing these elements separately, you might miss the heart of what we are about. To illustrate this point, we would like to showcase one of our special clients, The Michael Hingson Group. Michael had a site that was outdated and every time he wanted to make a change, he’d have to contact his programmer, which cost him time and money. Enter M-Powered Media.

Michael is a very very bright guy. Not only is he a technology expert with a degree in physics, but he is a powerful speaker, writer and advocate. He wanted a site that he could update himself, anytime, without costing anything. He wanted a site that reflects his key message: you can overcome adversity, any adversity, even the World Trade Center attack.

M-Powered Media met Michael’s objectives by developing “integrated marketing solutions.” These started with the Michael Hingson Group brand, through a progression that included his web banner and site design elements with full audio and video, to e-mail signature file, to business card (imprinted in Braille), to online article marketing and online press releases. We also created a ” sister ” site for Michael to promote his special partnership with the KNFB Reader Mobile. Understanding that every client is unique, we hope this example helps illustrate how integrated marketing works and stimulates how it could work for you. Oh, and when you need some inspiration for developing your own dream, visit www.michaelhingson.com

“I have gotten to know Malia as we have worked together to create a marketing presence for my web site. I find her creative, and very insightful. She is extremely knowledgeable about web marketing and has already made a considerable difference in the direction The Michael Hingson Group’s effort is going. I highly recommend Malia and her company to anyone who wishes to take their marketing efforts to the next level.”

August 12, 2008, Michael Hingson (President at The Michael Hingson Group)