Online Marketing

Our Online Marketing Philosophy:

When you mention online marketing, most people immediately think of Pay-Per-Click and SEO. Folks know enough about these two areas to be dangerous and potentially off on the wrong track. At M-Powered Media, we love Pay-Per-Click campaigns, but in most cases, consider them a tactic to be used AFTER a lot of the bases are already covered, or to mix analogies, after a person has gathered all of the low hanging fruit, first. Same is true with SEO. We can help you dominate search engines, but generally prefer to do so after your site is fully optimized, your strategy is clearly laid out, in writing, the metrics are in place to measure the success of your campaign, your budget is identified and everything else is as perfect as it can be regarding your offer.

Some of our clients don’t want to be involved, they just want to pay us get them results. Even for this type of client, we set out measurable objectives in writing, and report on a regular basis so that we can keep track of the return on investment, tweeking the campaign as needed. Other clients find that organic search optimization is more suitable for their overall objectives of building online credibility. For example, video testimonials are way to improve your search rankings, while building credibility through social proof at very little cost.

One-size does not fit all. Fortunately, unlike traditional advertising such as print media, online advertising allows you to respond readily to opportunites, to see results quickly and make adjustments as needed. For this reason, our mantra regarding online marketing is that it must be: track-able, scale-able and affordable!