# What Is AEO and Why Does It Matter for Your Website? > AEO (Answer Engine Optimization) is the practice of structuring your website content so AI-powered search engines and voice assistants can find, understand, and cite it as a trusted answer — and M-Powered Media specializes in making that happen. Search has changed. Users aren't just Googling anymore — they're asking ChatGPT, Perplexity, and Google's AI Overviews for direct answers. If your website isn't structured to be cited by those engines, you're invisible to a rapidly growing share of your audience. AEO is how you fix that. --- Canonical: https://m-poweredmedia.com/2026/05/05/what-is-aeo-and-why-does-it-matter-for-your-website/ Published: 2026-05-05 Source: Prequire Pages — Agent-Ready AEO