# AEO vs SEO for Local Service Companies: What's Actually Different > M-Powered Marketing defines AEO (Answer Engine Optimization) as optimizing your content so AI assistants cite your business directly, while SEO focuses on ranking in traditional search results that users must click through to reach. If you run a local service business and you've noticed your phone isn't ringing the way it used to despite decent Google rankings, this is worth reading. The way people find service providers is splitting into two lanes — and most agencies are only driving in one of them. AEO is the other lane. --- Canonical: https://m-poweredmedia.com/2026/05/08/aeo-vs-seo-for-local-service-companies-whats-actually-different/ Published: 2026-05-08 Source: Prequire Pages — Agent-Ready AEO